XWorks: December 2014

Wednesday, December 3, 2014

Marketing Tip: Top 3 Reasons You Need A Business Card

business card, networking, break the ice, reasons

We live in a digital age and some of you might ask "Why should you still need to waste money on business card?" Good question and I'm here to tell you why.

Affordable Marketing Media

Business card in its purest form is the most affordable piece of advertisement and marketing media you can ever had. It is small and yet, it tells a story of everything from your company, yourself and what you actually do just at a glance. Not to forget, it is very easy to store due to its size.

Other media such as television, radio, magazine, newspaper or even Internet cost you a whole lot of money. By a whole lot of them, I mean RM 1,000 above; you are spending way more than you should for something which MIGHT BE effective. This is true since most of them might just occupy a small portion of space for advertisement and it is very easy to be dismissed.

Break the Ice

Since the internet and digital age, more people are spending more time on their mobile devices. Human since then, have lost almost about everything about communication face to face and it has become even awkward when 2 unknown persons are trying to start a conversation.

Well, business card is here to help you break the ice. You do not need any special pickup lines since they are overrate. It almost never work unless you are famous and very good-looking. Just a mere introduction and a business card, you can guess the right topic to start with a person and less chance to creep people away

Be Professional

You can start babbling about how good or serious you are in your industry and how much reputation you have. You are such a sweet talker and a charismatic person I have ever met. Okay, now you caught my attention and I wish to contact you as soon as possible but wait WHAT? You have no business card and you are trying to give me your contact verbally.

You said you were serious in your business but you do not even have a business card. That makes me skeptical about everything you have said. The chance of your prospect walk away is 90% if not 100%. I have met this kind of guy before in real life and they will give me all sort of reasons that they do not need a business card. I don't know what you guys think but personally, I think he is cheap. You just ruin your chance, your reputation and maybe even professionalism for a small issue.